We wanted to share the article about Best Bath Systems with you!
Idaho-based Best Bath Systems Inc. had been successful as a manufacturer of composite showers for the competitive residential market since its inception in 1971, but President Jeff Mooney explains that there were times when the company had to supplement its work with products for other sectors. For example, he says, the company spent some time building shipping containers for Navy Sidewinder missiles. However, things changed in a big way for Best Bath in 1992, when the Americans With Disabilities Act created an explosion in accessibility products. With the company’s expertise in traditional shower products, Best Bath was well suited to take advantage of the boom, and that’s what it has done ever since.
Mooney says more than 95 percent of the company’s current product lines are centered on accessible bathing products for residential and commercial applications. Although Best Bath faces some stiff competition from the tile and stone industry, Mooney says the company offers a slate of substantial advantages that make its products head and shoulders above the rest.
The tile and stone industry has touted the look and durability of its products for years, but Mooney explains that Best Bath’s composite shower products offer just as much in those areas, and more. Thanks to the multitude of merits of its products and its expertise in the industry, Mooney says Best Bath expects to be a major force in the marketplace for a long time to come.
The benefits of a composite shower or bath for property owners are many, Mooney explains. Not only do Best Bath’s products have a high-end look and feel, but they also are leak-proof, durable and easy to clean. “Our product line was designed to have unique features aesthetically as well as structurally,” Mooney says.
But Best Bath’s commitment to its products doesn’t end there. Mooney says the company offers a 30-year warranty on all of its products, and Best Bath has never shirked its responsibility when it comes to standing behind its products. “We have never turned down a legitimate warranty claim in the 41-year history of the company,” Mooney says.
Best Bath offers more than 450 different models of showers, and Mooney says the company’s ability to customize them to a customer’s exact specifications is another significant advantage. Best Bath has the capability to design showers to look like ceramic tile or glass, and can even recess ceramic tiles into the composite shell if customers desire. Customized color accenting is available, as well. Mooney says the company enjoys the challenge of designing new products to meet customers’ different tastes. “The great thing is that no one wants the same thing over and over,” he says. “So the flexibility of the product line is a big asset, as well.”
Also working in the company’s favor is the fact that Best Bath doesn’t put layers between itself and the end-user. Mooney says the company operates factory-direct through a network of dealers, so that from the homeowner’s perspective, there is only one layer of distribution between them and the company. This is helpful in terms of building trust and brand recognition, Mooney says, as well as making it easier for Best Bath to provide aftermarket service.
Mooney says Best Bath has grown steadily over the past several years, but the company is trying to keep a handle on it. He says Best Bath could easily quadruple its sales, but it prefers to stay focused on its current market rather than grow too fast. Nevertheless, coping with continuous growth is one of the company’s greatest challenges at the moment.
Best Bath’s products are more popular outside of the company’s home state, and Mooney says the company is shipping 97 percent of its products outside of Idaho to all over the country and in Canada. Accessibility has become a major trend in the homebuilding industry as the baby boomers age, and Mooney says Best Bath has become a sought-after supplier of bathing solutions.
Another challenge Mooney says Best Bath is overcoming is the general perception of composite showers. Although this is beginning to change nationwide, Mooney says many people considered composite showers something typically found in mobile homes or other low-end applications. Thanks to products like those made by Best Bath, however, this perception is starting to change. “We don’t build cheap, flimsy product,” Mooney says. “We build strong and robust product that we can warranty for 30 years.”
Mooney adds that Best Bath continues looking for ways to improve its products. The company has numerous engineering projects underway to add features such as pebble floors and waterproof digital displays to its showers. As a family driven company, Mooney says, Best Bath continues to listen to what its customers need.